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Build a culture where everyone can flourish

Imagine a place where everyone feels valued and appreciated; where everyone is able to contribute; where everyone feels like they belong.

The ASPIRE Culture Cards:  A practical tool designed to build that culture. 

For use in the workplace, classroom or community, these cards are a simple but powerful way to facilitate conversations that will change behaviour.

Underpinned by Dr Sue Roffey's ASPIRE model, this is a robust tool with many potential uses. 
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Complete with instructions and ideas to get you started, as well as more exercise guides online, the ASPIRE Culture Cards can be used in 1-1s or with groups, for short conversations or to provide structure to meetings and workshops.

Easy to use, impactful and flexible, the ASPIRE Culture Cards will help you to build cultures where everyone can thrive.

What's in the box?

  • 6 x Principle Cards, each with a helpful definition 
  • 36 x Statement Cards, covering beliefs, feelings and behaviours 
  • 12 x Blank Cards to tailor your conversations 
  • An Introductory Booklet to get you started.
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Feedback on the ASPIRE Culture Cards... 

"...a brilliant way to get to the heart of the issues quickly"

"I think that these cards will be a wonderful addition to a reflective toolbox"

"Tangible. Useful prompts"

"The cards offer a thoughtful and accessible framework for discussions"

"It sounds really cheesy, but by the end of the session these cards had brought the team back together"

"They opened up some really lovely conversations"

"They’ll work well with a number of other psychological frameworks we use in our work with schools"

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Frequently Asked Questions

What does ASPIRE stand for?

ASPIRE is an acronym for Agency, Safety, Positivity, Inclusion, Respect, Equity - six principles that, if embedded, create cultures where people can thrive.

Who are the ASPIRE Culture Cards for?

The ASPIRE Culture Cards are designed to prompt thinking around the behaviours, beliefs and feelings that are evident in cultures and environments where people are thriving.

They are a brilliant tool for coaches, teachers, facilitators and many other professionals who want a practical and engaging way to help the adults and young people they work with explore what it means to be part of and contribute to a flourishing culture - whether that is in the classroom, workplace or community. 

Who created the ASPIRE Culture Cards?

This deck is the result of a collaboration between At My Best and Dr Sue Roffey.

Dr Sue Roffey
Dr. Roffey is a psychologist, author and speaker who is passionate about improving the wellbeing of students and teachers and developing schools that work for everyone. She is an Honorary Associate Professor at University College, London. Learn more about Sue’s work at Growing Great Schools Worldwide.


At My Best is the product brand of business psychologists Work Positive, which is known for its high-quality, simple and impactful tools. The ASPIRE Culture Cards are just one in a range of internationally popular card decks. 

How do I use the cards?

When you buy the ASPIRE Culture Cards, you'll find some instructions in the pack.  You'll also get access to our User Hub (via a QR code). There you'll find a range of additional resources to get you up and running. 
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